Conference Program
In recent years, the game industry has registered significant and sustained growth: the audience has diversified and grown, revenues are climbing, and games continue to push the boundaries of creativity and technology. The coming year holds exciting potential as well. New handheld devices will soon come on the market, the ramp up leading to the launch of next-gen consoles has begun in earnest, and game designers show no sign of letting up in their pursuit of creating games that make the most of both the new hardware and their own ingenuity.
The game industry's growth is also noteworthy in other areas. The interactive entertainment sector now represents an especially attractive market for those in music, film, comics, and TV to partner with. The industry is poised to lead other media and mainstream brands to new levels of awareness and acceptance among groups of the most sought after consumers.
Are you ready to leverage that newfound power of games?
The 2005 E3 Conference Program will highlight the people, trends, and opportunities which define and advance today's fast-paced, competitive, and lucrative game industry.
Designed to make you smarter, wiser, and more successful, this year's sessions will cover topics such as:
- Making the mass-mobile marketplace a reality
- Understanding in-game advertising
- Successful strategies behind sponsorships, community marketing, and grass roots promotion
- Tapping the potential of downloadable games
- Cross-platform content integration: how it works and why it matters
- Understanding the Chinese marketplace
- New pay models and other trends in online gaming
- How to manage the bigger budgets of next-gen game development
- Digital downloads: what is possible today and what's in store for the future
- Videogame visionaries and their plans for the games of tomorrow
- Reaching the hardcore influencers and making the most of their networks
- Innovations in wireless broadband content
If you are a long-time industry player, new to the game, or want to guide your business enterprise toward the most promising opportunities within the interactive entertainment industry today, this year's conference program can provide the tools you need to participate in both the traditional and transforming marketplaces.
Check often for updates and more information on the upcoming program, to be held in Los Angeles, May 17, 18, 19, 2005.
